In this creative critical reflection, I will analyze the themes, production process, and audience engagement of my music video for Presence – Just Hold On. This music video was created to bring the song’s emotions to life, blending visuals and storytelling to make the feelings more relatable. Through this project, I aim to highlight important social issues, build a strong artistic identity, and connect with my audience in a meaningful way. I'll also share how research shaped my creative decisions, making sure every choice adds depth to the story I’m telling. My music video primarily focuses on making it relatable to audiences who have experienced similar struggles. Like the video emphasizes struggles such as depression, anxiety, which are common in today’s society. Through my Character’s action I showed people how they can overcome these challenges. Many people can relate to the idea of "not giving up" even in tough times, which is the main message of the song....